You have to get the words right
And it’s not only the words you use in sales conversations. You want a core pitch that maps to your marketing campaigns, online presence, collateral, emails, … everything. (Hey, that’s important, since 80-90% of marketing collateral is seen as useless by sales.*)
Here’s how we do it:
We uncover your cause
We help you drive more revenue by uncovering your cause (your purpose/calling/“why”) – and aligning your sales and marketing conversations around that cause.
Uncover your cause and develop your core pitch.
- Executive Strategy Session
- Competitor Message Analysis
- Stakeholder Interviews
- Cause & Core Pitch
Map your pitch to spoken, written, and visual customer touchpoints.
- 5-Point Pitch
- 8-Second Quick Intro
- Summary / Boilerplate
- Intro Email / Prospect Letter
- Whiteboard / Back-of-a-Napkin
- Scripts, Sayings, and Stories
Get your people and your practices on message.
- Rollout Recommendations
- Org. Alignment Framework
- Content Marketing Strategy
- Optional Sales Training
When you and your competitors are saying so many of the same things, it’s hard to tell you apart.
By reframing your messaging around your cause, we elevate the conversation from the solutions you offer … to the calling you serve. This naturally brings more authenticity and passion into your marketing messages. Your people get more excited about telling your story. And your customers and prospects have something more meaningful to remember you for. Sure, you still need to describe your solutions. But framing them inside your cause makes them more valuable. Competitors may copy your service offerings or technologies. But no one can can copy your cause.
“It’s not what you make (i.e., your products
and services), it’s what you stand for.”
— Jim Collins, Author of Good to Great
Organizations driven by purpose and values outperformed their competitors by six to one.
— According to Jim Collins & Jerry Porras, authors of Built To Last
Organizations focused on improving people’s lives through their higher purpose [their cause] grew 3X faster than their competitors.
— According to Millward Brown Optimor’s 10-year growth study of over 50,000 brands (in partnership with Jim Stengel "Grow")
Salespeople driven by a sense of purpose wildly outperformed those driven by quotas.
— According to McLeod & More in a six-month study of top-performing salespeople
Now, get the message out
Content marketing is the next step.
Content marketing is all the rage. And for good reason. It costs 62% less per lead than traditional marketing, yet generates 3x as many leads.* A staggering 87% of B2B buyers say it impacts their vendor selection.** Everybody sees the value.
But there’s a problem. To get good results, you need good content. Lots of it. Maybe that’s why 2014’s Top 3 Challenges for B2B Content Marketers are (1) “lack of time,” (2) “producing enough content,” and (3) “producing the kind of content that engages.”***
Help is on the way. Messaging is what we do best. We plan your content marketing roadmap. Then we create quality, original content to help you engage customers at every step of the buyer’s journey.
Sources: *Demand Metric / **CMO Council / ***2014 B2B Content Marketing Trends—North America from Content Marketing Institute & MarketingProfs
PitchMaps Content Marketing
We turn your company knowledge into simple, meaningful, shareable content. For example:
- Daily/Weekly blog posts
- Monthly premium content (e-books, whitepapers, infographics, videos, and more)
- Custom landing pages
Contact us at email@example.com or 404 478 9840 to learn more about our content marketing service.
You can’t win without creativity.
(It’s baked into our process and backed by our experience.)
Even in the B2B world, you’re still talking to a human.
While other firms focus on the process or formula for creating a brand message, we stress creativity. Why? Because at the end of the day, your B2B decision makers are still human. They still laugh and cry at all the same things that B2C consumers do. So you’ve got to go for the heart – otherwise you’ll end up just creating more noise in the marketplace.
Creative messaging can’t be written by committee.
Sure, collaborative sessions are part of the process. But that’s not where the magic happens. It happens when experienced creative professionals take your differentiators and develop unexpected new ways to describe them. This is the “art” part of the art and science equation. And for us, it’s built on more than 40 years of collective advertising and branding experience. Now we’re bringing this level of creativity to B2B sales and marketing conversations.
PitchMaps was founded by a team of three messaging experts with 40+ years combined experience helping companies communicate their value more clearly. We work with Fortune 500s, high-growth mid-market companies, and others looking to increase market share, improve customer retention, enter new markets, or drive organizational change.
“We weren’t supposed to be doing this”
This whole thing got started back when we had a creative services agency. We were supposed to be focusing on websites, brochures, ad campaigns, and the like. But, before we could even think about their marketing communications, we kept finding ourselves helping clients wrangle their brand positioning and core message.
Companies found our messaging engagements so valuable that they started hiring us to do just that. They recommended us to their friends. The word spread. And the rest is history. Before we knew it, we were a new company – one focused entirely on core messaging and content marketing. (And one where all three founders happened to have the same last name.)